its all explained pretty quickly by hovering on the link... it says link added by viglink... knowing this and nothing more i can guess that viglink is or is owned by an advertising firm, companies register with them to have the word ebay or gamestop ... lets try a few more ebgames futureshop future shop bestbuy best buy apple... anyway, they register these words, then viglink gives forums and other websites money to have thier wordfilter put up the links... its all just advertising... i dont see the big deal about it