All depends on supply, demand, yours and the dealers negotiating position and ability. A fair price is whatever you they agree to sell it for and you agree to pay.
As an example, I bought my 2008 in 2008 for $10,500 out the door at a time when most were selling for $11K or more, many for MSRP and quite a few were selling at a premium above MSRP.
I did several things to manage the lowest price possible:
1) Contacted over 15 dealers, asking them for their best price on the spec I wanted. Only got about 5 interested responses. Guess most of them figured if I was already looking for a good price, they didn't want to compete. Guess business was good for them.
2) Had patience. I waited until the GenII buying frenzy settled, over a year after it came out.
3) Had patience. I also waited until AFTER the end of the riding season.
4) Had patience. I simply did not rush the buying process. Actually put a deposit on one bike and then another dealer made the better offer about a week later. Checked it out, it held water and I abandoned dibs on the first bike and they even gave me back my non-refundable deposit without issue.
5) When talking price, make them "go first". You say "What is the BEST price you can do for me on that spec?" THen, and this is VERY important: STFU!!! No matter how awkward that silence gets, DO NOT OPEN YOUR MOUTH! This forces them to say something. If they make "hem's an haw's", doesn't matter. Wait until they give you a number. Once they do, it's almost certain they can go lower than that, but the important thing is you now have a ceiling.
6) Do not discuss individual prices for tax, title, tags, etc. Discuss only the total amount that you will pay them. They can use those dollars for whatever they need to, be it paying for the stock or covering fees or paying employees to setup the bike. It doesn't matter and they know that, so be sure to make it clear that you are talking "out the door" price to keep it simple.
Every market has it's own high and low prices, depending on supply and demand, but if you play the game well, you'll get the best price in any given market.
Best of luck!