So I'm living in sunny south Florida now, relocated from the south OC. Ortega Hwy,etc. My current ride is a 2006 Suzuki Gp1300r which I paid cash for and also have it fully insured. (although not required in FL. unless there is a loan on the vehicle) My full coverage rate at age 53 with 35+ years riding is $540 per year. I have been thinking of purchasing a second, more nimble weekend bike as my Busa it set up for touring (Yeah!!) and recently visited my local Suzuki dealer and after looking at the 2013 Suzuki GSX1000R and due to the fact that they are offering 0% financing it was a no brainer. Or so I thought. Anyway long story short. My insurance company (Progressive) wants another $1103.00 per year above my Hayabusa rate to insure. Sorry Suzuki I will not be purchasing a new bike due to the obscene insurance rates in Florida. Suzuki USA are you listening? Can you say.....lost another sale?