Massive to Place Ads in 'Madden' Game
By JESSICA MINTZ (AP Technology Writer)
From Associated Press
July 25, 2007 11:58 PM EDT
SEATTLE - In-game advertising company Massive Inc. will broker ads for some of Electronic Arts Inc.'s top video games this year, including the upcoming "Madden NFL 08" for Xbox 360 and personal computers.
Massive, acquired by software maker Microsoft Corp. last year, said Wednesday it would begin serving dynamic ads to five new EA games - "Madden," plus "Nascar 08," "NHL 08" and "Skate" for Microsoft's Xbox 360, and "Tiger Woods PGA Tour 08" for Xbox and PCs running Microsoft's Windows operating system.
New York-based Massive sells virtual billboard space to advertisers, then delivers ads over the Internet to PCs and Xbox 360 game consoles.
The company's technology tracks the seconds gamers spend in sight of an ad, then charges marketers for every 10 seconds of exposure. Advertisers can redesign their billboards or stadium ads to match current marketing campaigns in the real world.
The company already delivers ads to two lower-profile EA titles, "Need for Speed Carbon" and "Def Jam Icon."
Marketers around the world spent just $26.1 million on dynamic in-game advertising in 2006, according to estimates from Yankee Group, but the researchers project that figure will rise to $100 million this year and $645 million in 2010.
Cory Van Arsdale, Massive's chief executive, said there is huge interest from marketers looking for ways to reach video games' sweet spot demographic: 18 to 34-year-old males, who, according to JupiterResearch, watch less TV than the average Web-connected American, but make up more than half of console gamers.
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there is darn few times (IF ANY) that I bought something because an AD made me do it.
Once product awareness has been generated, it's all just pissing in the wind and annoying.
How much did they spend on Superbowl ads alone, why don't they save the advertising dollars and pass the savings on to the consumer?
Instead of Budwiser paying millions for 30 seconds...give away free beer to all who attend the game
and lower prices.
By JESSICA MINTZ (AP Technology Writer)
From Associated Press
July 25, 2007 11:58 PM EDT
SEATTLE - In-game advertising company Massive Inc. will broker ads for some of Electronic Arts Inc.'s top video games this year, including the upcoming "Madden NFL 08" for Xbox 360 and personal computers.
Massive, acquired by software maker Microsoft Corp. last year, said Wednesday it would begin serving dynamic ads to five new EA games - "Madden," plus "Nascar 08," "NHL 08" and "Skate" for Microsoft's Xbox 360, and "Tiger Woods PGA Tour 08" for Xbox and PCs running Microsoft's Windows operating system.
New York-based Massive sells virtual billboard space to advertisers, then delivers ads over the Internet to PCs and Xbox 360 game consoles.
The company's technology tracks the seconds gamers spend in sight of an ad, then charges marketers for every 10 seconds of exposure. Advertisers can redesign their billboards or stadium ads to match current marketing campaigns in the real world.
The company already delivers ads to two lower-profile EA titles, "Need for Speed Carbon" and "Def Jam Icon."
Marketers around the world spent just $26.1 million on dynamic in-game advertising in 2006, according to estimates from Yankee Group, but the researchers project that figure will rise to $100 million this year and $645 million in 2010.
Cory Van Arsdale, Massive's chief executive, said there is huge interest from marketers looking for ways to reach video games' sweet spot demographic: 18 to 34-year-old males, who, according to JupiterResearch, watch less TV than the average Web-connected American, but make up more than half of console gamers.
-----------------------------------------------------------------------
there is darn few times (IF ANY) that I bought something because an AD made me do it.
Once product awareness has been generated, it's all just pissing in the wind and annoying.
How much did they spend on Superbowl ads alone, why don't they save the advertising dollars and pass the savings on to the consumer?
Instead of Budwiser paying millions for 30 seconds...give away free beer to all who attend the game
