Be wary of sticker vs. out-the-door (OTD) prices. This is especially the case with Chicago Cycle and the likes, who will list a 'cheap' price but then tack on $1500 in 'setup' fees.
Some bare facts on new bikes:
1. Freight from the factory to the dealer is NOT paid by the dealer. The factory pays this, not you. Make a big deal about this and if they still want to charge you, go somewhere else. Plenty of places to buy OTD under $10K if you look.
2. When the bike comes in a crate, the front wheel, mirrors, windsheild and battery are placed and gas is added. That's it. If you're willing to pay some monkey $500-1500 to take 3 hours doing that, expect to get reamed every time.
You can probably find some of the best deals online, but you need to look for them and you need to be aware of these under-handed tacticts dealers, both online and local, use. Get everything upfront and don't agree to anything not in writting.