OK, after reading all their stuff on the website, I derive that they introduce a small amount of a compressable material in the braking system, but much harder compressible than the air would be - they offer different grades of compressability - to different braking aggressiveness.
So essentially, what the suspension system does for smoothness of the bike, that' s what their system does when the brake pad rides on a rotor.
The following questions arise.
1. Does it really help in real life to feel brakes better?
2. It's still as easy to lock up the brakes, but would require a bit more pressure on the lever with all other things being equal.
3. What if their device fails, and all of a sudden your front brake is not working as you expect?
I see lawsuites coming up.
I also don't buy the diagram where they show how the pressure changes. Just makes no sense. Why would mated pads and rotors produce those peaks of pressure, especially measured in nono-seconds. And, if it's nano seconds, then no mechanical system is capable of smoothening those peaks of pressure.
What I think this system can do, if let's say you got some dirt on the rotors which makes the braking process to go through good/poor braking rotor surface, in such a case this system can make it a bit better.