BENTONVILLE, ARK (AP) -- Some Walmart customers soon will be able sample
a new discount item: Walmart's own brand of wine. The world's largest
retail chain is teaming up with E&J Gallo Winery of Modesto, California,
to produce the spirits at an affordable price, in the $2-5 range. While
wine connoisseurs may not be inclined to throw a bottle of Walmart brand
wine into their shopping carts, there is a market for cheap wine, said
Kathy Micken, professor of marketing at Roger Williams University in
Bristol, R.I. She said: "The right name is important." So, here we
go:
The top 12 suggested names for Walmart Wine:
12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling
And the number 1 name for Wal-Mart Wine ....
1. Nasti Spumante
Another entry was "Sam's Shiraz". The beauty of Wal-Mart wine is that it
can be served with white meat (Possum) and red meat (squirrel).
a new discount item: Walmart's own brand of wine. The world's largest
retail chain is teaming up with E&J Gallo Winery of Modesto, California,
to produce the spirits at an affordable price, in the $2-5 range. While
wine connoisseurs may not be inclined to throw a bottle of Walmart brand
wine into their shopping carts, there is a market for cheap wine, said
Kathy Micken, professor of marketing at Roger Williams University in
Bristol, R.I. She said: "The right name is important." So, here we
go:
The top 12 suggested names for Walmart Wine:
12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling
And the number 1 name for Wal-Mart Wine ....
1. Nasti Spumante
Another entry was "Sam's Shiraz". The beauty of Wal-Mart wine is that it
can be served with white meat (Possum) and red meat (squirrel).