The show is put on for Suzuki Dealers within the USA and it's a show and tell on all the new products that is coming out for the dealer,if your not a dealer good luck in getting in,usually they "dealers",send their high selling sales person there with them.They show off all the different type of bikes,dirt,off road,street,sport.Only way to get in is to help out a dealer and become a "go for boy" or sometime like that.Anyways good luck in getting in.