The GDPR requires companies to only process personal data on a specific legal basis, and many companies have chosen consent as their option.
However, in some cases they don't let people use their services at all unless they consent to having their data exploited in ways that are not strictly necessary for delivering the core service. This all-or-nothing approach undermines the concept of consent, according to the new law.
And La Quad is not just stopping at these seven complaints. It has been gathering support for a total of 12, with those not lodged on Monday including complaints about Android, WhatsApp, Instagram, Skype and Outlook.