The problem with the dealers, is the people. If you could take a dealership, and staff it with people who were passionate about not only the product, but serving the customer, and provideing an element of personal touch, then they are a gold mine, there are more people on bikes now than ever! My dealer is fair on price, but I needed some routine maintainence done on one occasion, and they closed at 6. I called at 5:30 (the dealer is 30 min away) and said I am on my way I might be just a couple of minutes late with traffic. The guy in service told me that if I wasn't there by 6, he was out and if I left the bike it was my problem.....I have not gone back and will not, I will drive 4 hrs if I have to before I will give them an ounce of business. I will pay more for good service, most people will. You want to make money....serve the customer. I don't mean lay down for them, just think about their needs, it works in any industry. Just my 2 cents, you open a dealership and want a GM let me know. I'll make you some fat chedder!