We tested this when I was in school, swap from old plugs to new plugs (back to back dyno pulls) +3 hp across the board. Swap from new plugs to quadruple platinum iridium unobtanium magic plugs, no difference at all. Now talking tires....I've seen a diff going from crappy contental touring tires (came on my old used bike courtesy of cheap ass dealership) to pilot powers...:stirpot: