This is coming from a person with a Marketing Degree from the University of South Florida
anytime you are marketing to pre-dominately male audience, a female model can make an incredible impact on how long a guy will look at the ad, this of course increases your chances of the product being "remembered" the next time he is at a store. When you boil it down, it's not that women are being "exploited", or negatively portrayed. Frankly, it's quite the opposite when you think about it. The fact that a simple ad with a female model can pursuade a man to spend x amount of dollars simply shows how powerful this marketing tactic is.
Men are VERY visual creatures, we like to look. The funny thing is that a majority of marketing professionals are women! They know our weaknesses guys!
The funny thing is that sex has actually lost some of it's appeal in marketing. If you watch as much TV as I do, you'd notice that comedy has been the newest and hottest marketing medium. This is easily seen in the latest "less filling, taste great" commercial with the two models catfighting.
The bottom line is this- Joe sees a half naked model on an ad, Joe decides to buy the product, which helps keep the factory open, which helps the economy by producing jobs.
Let me tell you what, I saw an ad with Tylene Buck saying to buy tofu and oat bran, so I'll be in the head for a couple more hours
www.tylenebuck.com
LOLOL
Mike