Harley To Buy Ducati

I saw that earlier today - definitely something to watch.
 
im watching intently.. im in favor of HD buying Ducati. HD needs to see firsthand how modernizing the vtwin can benefit thier line, ducati could use the RnD funding HD carries to push even further on the moto gp circut.
 
so much for that brand...just like when gmc bought hummer. Ran them into ground and ruined them.
 
The big question is do HDs become more like Ducks or do DUcks become more like HDs?

I think neither. Hope they don't screw it up like Buel and MV Agusta.

The challenge would be the dealer network integration. At this time Ducati Dealers are doing their own thing. If Harley owns them, there is the opportunity to have both brands under one roof at the dealer and promote the brand the same way it is done currently with Harley. Harley has better marketing than anyone else in the bike world, with their aftermarket parts, clothes and riding chapters infrastructure. If they can grow Ducati into this culture it could really work for them, however it would pose a huge threat to the current Ducati dealer network.
 
I hope they keep the demo programs going , I love riding for them.

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