Yes, it has gotten out of hand. I always tried to get the kids something that they would like, but it has to be tuff for parents now. Something to think about. Two of my grandkids, we have 13 total, have other grandparents who only have the two of them for grandkids. The gifts they buy the two of them are unreal, and Mary and I could never compete given the fact we have 11 others to buy for. This is the same situation for birthdays as well. We always get them something nice, and most of the time Mary will make them something like a quilt. Now that they are older, they have told us that the special things that are made for them mean more to them than alot of stuff they get. To me, the greatest thing you can give your kids and grandkids is the feeling that they are loved. If you think the price you pay for something alone says that, you may be surprised. To my grandson, going for a ride on the back of the busa means more to him than some $195 remote control car that will be trashed in a month.