It's an odd situation. The champs struggling for a sponsor.
On one hand kinda seems like maybe a economic sign of the times thing, but sponsors want want their brands on the podium which Lorenzo and Ben are sure to provide. But, on the other hand Ben is a marketing dud. As much as I love him on the track, he's got zero charisma. His tracks as animal thing was funny, the Mancation was good for Colin, but Ben was just a boorish blob. The other Yamaha commercials have been strike outs too.
Jorge, well...................what can you say about him? Arrogant? Whiney? He can probably sell anything to anybody in Spain, but his presence every where else is weak. I just don't think his personality projects an image alot of companies care for.
Could be we are at the point when racers have to do a whole lot more than just win races and possibly championships to stay in the game.